LashBooked
What actually goes into your price
There’s no single “right” number for a full set — it depends on your market — but there is a right way to build one. Start from four things: the time the service takes, the product it consumes, your overhead, and your skill level. Under-price any of those and you’re quietly working for free.
Time is the big one, because your day only holds so many chairs. If a full set takes you two and a half hours, your price has to make that block worth it after product and overhead come out — not just cover them. As your speed and skill improve, your work is worth more per hour, and your pricing should reflect that rather than staying frozen at beginner rates.
Full set vs. 2-week fill vs. 3-week fill: how the tiers relate
Your core menu is really one relationship: the full set is the foundation, and fills are priced off the work they require. A 2-week fill has more lashes still attached, so it’s faster and should cost less. A 3-week fill has more to rebuild, so it costs more — and anything past that window is a full set again, because that’s effectively what you’re doing.
Setting those tiers cleanly does two things: it pays you fairly for the actual work, and it gently steers clients toward coming in on time. When the two-week fill is clearly the best value, more clients rebook on the cycle that keeps their sets — and your calendar — full.
Pricing add-ons without under-charging
Lash lifts, brow lamination, and tint are real services with their own time and product costs, so they deserve their own prices — not a throwaway “I’ll just add it on.” Bundling them in for free trains clients to expect it and eats the margin on some of your most profitable, quickest services.
Price each add-on to stand on its own, then offer intentional pairings if you want to. A lash-and-brow combo can be a genuine value to the client and still be priced so every fifteen minutes of your time is paid for.
Raising prices as you fill up, without losing your regulars
When you’re booked out, price is how you protect your time — a fully booked calendar at old rates just means you’re leaving money on the table. Raising prices is normal and expected as your skill and demand grow.
Handle it with notice and warmth. Tell your regulars ahead of time, thank them for their loyalty, and give them a clear date the new pricing starts. Most will stay without a second thought — they’re booking you, not a price — and the increase quietly rebalances your book toward the clients who value your work.
Using deposits and card-on-file so your pricing gets honored
None of this matters if the appointment doesn’t happen. A perfectly priced full set earns nothing when the client no-shows and the slot sits empty. Deposits at booking and a card on file are what make your pricing real — they turn a “maybe” into a committed appointment and let you honor your own cancellation policy.
LashBooked lets you set your full-set, fill, and add-on prices once, collect deposits automatically at booking, and keep a card on file — so the prices you worked out actually land in your account.